The BeBetter Culture

We strive to be a good corporate citizen and believe that our efforts will have a positive impact on those we serve. By working together, we can make a lasting difference in our communities and our world.

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Our Vision and Values

Branded Group’s philosophy for delivering on our vision is simple – Be Better! We accomplish this with a clear set of core values that help us deliver on our #BeBetter Experience.

Build a conscious business to inspire future humanitarian leaders.

Be Dedicated: Demonstrate loyalty to colleagues and clients.

Be Altruistic: Always give freely for the better of society.

Be Honest: Be true to yourself and the organization.

Be Adaptable: Approach change with flexibility and open-mindedness.

Be Humble: Approach every situation knowing that there is always something new to learn.

Be Better: Strive to be better for yourself, the company, the client, and the community.

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Being Better

The BeBetter Awards program rewards team members who integrate the company’s core values into their daily lives. As each of our core values is demonstrated, a personalized tool belt is filled with a new tool. Once the tool belt is filled, the team member’s accomplishments are celebrated!

Michelle Gonzalez portrait.

I am beyond grateful to be a part of the BeBetter team! Branded Group is always pushing us to become the best version of ourselves. Completing the Be Better belt taught me so much about myself, pushed me to reach new goals, and humbled me to contribute more to our community. I love that Branded Group celebrates our accomplishments with us, and that we can all grow together!

Michelle Gonzalez

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Moving Forward. Giving Back.

Branded Group’s community commitment is in lock step with our vision to build a conscious business that inspires future humanitarian leaders. Our social impact initiatives focus on providing food and housing to local families and helping to create a sustainable environment.

Since 2014, our team has volunteered hundreds of hours with Habitat for Humanity of Orange County, CA and Suffolk County, NY, as well as Second Harvest Food Bank of Orange County. We also participate in a number of seasonal food and goods drives that help to fulfill basic needs of our neighbors.

We love to take our giving on the road! At industry trade show events, we discuss our commitment to furthering the HVAC trade through the #BeBetter scholarship.

Orange County Coastkeeper

Second Harvest Food Bank of Orange County California

Habitat for Humanity of Orange County California

Children’s Bureau

Habitat for Humanity of Suffolk County

We have a genuine commitment to giving back to those most in need. If you’re interested in learning more, give us a shout at

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Day of Purpose

In support of our core value to #Be Altruistic, the Day of Purpose program provides each full-time Branded Group team member the opportunity to volunteer eight hours with a nonprofit organization of their choice.

Peter Thompson portrait.

Volunteered at the Second Harvest Food Bank in Irvine. He believes in supporting efforts to end hunger on both a local and global level.

Peter Thompson

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BeBetter Blog

Our #BeBetter blog is home to industry thought leadership articles and best practices that help our clients deliver on their brand promises every day. Be sure to visit often!

Should I Use An Integrated Facilities Management Company To Manage My Multi-Site Facilities?

An integrated facilities management company can be beneficial if you have facilities across multiple sites. They can save your company time by handling complicated management-related responsibilities for you. As…


What Does an Integrated Facilities Management Services Company Offer?

Are you considering integrated facilities management (IFM) services for your company? It’s essential to get a good idea of what they can offer you. We’ll discuss some of…


Why Branded Group Is One of the Best Facilities Management Companies in the Nation

Why does Branded Group continue to be considered one of the top facilities management (FM) companies? There’s no shortage of reasons why it’s a favorite of many business…


How Nationwide Facility Maintenance Companies Can Help Manage Your Properties

Nationwide facility maintenance companies have one goal in mind — to help facilitate and manage projects on your property. If you’re wondering how they can help your properties, we’ve…


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Join Our Social Circles

Follow us on social media to get an inside peek at our company culture. PAC-MAN anyone?

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#BeBetter Podcasts

To Michael Kurland, Be Better is more than a tagline for the company he founded, it’s a culture that permeates his organization, propelling the team to Be Better to each other, their clients and their communities as well as to themselves. Each week on the #BeBetter podcast, Michael interviews leaders who authentically exemplify how they are being better in their professional and personal lives.




Create a Culture of Empathy That Benefits All Stakeholders with Michael Walsh

Leadership Begins By Knowing Yourself with Susan Brady

How to create cultures of collaboration and connection with Ryan Jenkins and Steven Van Cohen

Building a Team That Has Passion and Purpose with Christel Tarare

How Leaders Can Help Their Teams Build a Life They Love with Mike McFall

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Learn More

Our Blog

See the #BeBetter team in action as we share heartwarming stories of our social impact initiatives.

In The News

We’re proud to share the news of our various community commitments in action.


Branded Group’s CEO is an industry thought leader, contributing to many publications.

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