The BeBetter Culture

We strive to be a good corporate citizen and believe that our efforts will have a positive impact on those we serve. By working together, we can make a lasting difference in our communities and our world.

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Our Vision and Values

Branded Group’s philosophy for delivering on our vision is simple – Be Better! We accomplish this with a clear set of core values that help us deliver on our #BeBetter Experience.

Build a conscious business to inspire future humanitarian leaders.

Be Dedicated: Demonstrate loyalty to colleagues and clients.

Be Altruistic: Always give freely for the better of society.

Be Honest: Be true to yourself and the organization.

Be Adaptable: Approach change with flexibility and open-mindedness.

Be Humble: Approach every situation knowing that there is always something new to learn.

Be Better: Strive to be better for yourself, the company, the client, and the community.

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Being Better

The BeBetter Awards program rewards team members who integrate the company’s core values into their daily lives. As each of our core values is demonstrated, a personalized tool belt is filled with a new tool. Once the tool belt is filled, the team member’s accomplishments are celebrated!

Portrait of Michelle Gonzalez

I am beyond grateful to be a part of the BeBetter team! Branded Group is always pushing us to become the best version of ourselves. Completing the Be Better belt taught me so much about myself, pushed me to reach new goals, and humbled me to contribute more to our community. I love that Branded Group celebrates our accomplishments with us, and that we can all grow together!

Michelle Gonzalez

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Moving Forward. Giving Back.

Branded Group’s community commitment is in lock step with our vision to build a conscious business that inspires future humanitarian leaders. Our social impact initiatives focus on providing food and housing to local families and helping to create a sustainable environment.

Since 2014, our team has volunteered hundreds of hours with Habitat for Humanity of Orange County, CA and Suffolk County, NY, as well as Second Harvest Food Bank of Orange County. We also participate in a number of seasonal food and goods drives that help to fulfill basic needs of our neighbors.

We love to take our giving on the road! At industry trade show events, we discuss our commitment to furthering the HVAC trade through the #BeBetter scholarship.

Orange County Coastkeeper

Second Harvest Food Bank of Orange County California

Habitat for Humanity of Orange County California

Children’s Bureau

Habitat for Humanity of Suffolk County

We have a genuine commitment to giving back to those most in need. If you’re interested in learning more, give us a shout at

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Day of Purpose

In support of our core value to #Be Altruistic, the Day of Purpose program provides each full-time Branded Group team member the opportunity to volunteer eight hours with a nonprofit organization of their choice.

Portrait of Peter Thompson

Volunteered at the Second Harvest Food Bank in Irvine. He believes in supporting efforts to end hunger on both a local and global level.

Peter Thompson

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BeBetter Blog

Our #BeBetter blog is home to industry thought leadership articles and best practices that help our clients deliver on their brand promises every day. Be sure to visit often!

Everything a Facility Manager Needs to Know About Commercial Roofing for Properties and Buildings

Taking care of the building’s commercial roofing is just one of many responsibilities that facility managers have. As with all of your other responsibilities, you want to ensure that…


The 7 Most Popular Types of Commercial Roofing

Commercial roofing has significantly evolved over the past few decades. With the advent of new technology, building design, and energy efficient materials, construction crews have quite a few options to…


4 Strategies To Hire A Reliable and Trustworthy Commercial Roofing Company

When the time comes to hire a commercial roofing company, do you immediately know who you’re going to hire? Probably not: the existing roof most likely predates your tenure…


6 Tips on How to Get a Fair Estimate from a Commercial Roofing Contractor

Commercial roofing installations and replacements are big jobs with big budgets, which means that business owners often seek estimates from multiple contractors. 

Here are six tips for questions to ask…


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Join Our Social Circles

Follow us on social media to get an inside peek at our company culture. PAC-MAN anyone?

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#BeBetter Podcasts

To Michael Kurland, Be Better is more than a tagline for the company he founded, it’s a culture that permeates his organization, propelling the team to Be Better to each other, their clients and their communities as well as to themselves. Each week on the #BeBetter podcast, Michael interviews leaders who authentically exemplify how they are being better in their professional and personal lives.



How to Live and Work Authentically with Mike Horne

How to Make a Meaningful Career Pivot with Randy Kurtz

Be An Active Participant in Your Healing with Dr. Justin Lin

How to Overcome Obstacles and Be Better with Steven Jaramillo

How to Make Your Business Bigger Than You with Alix Greenberg

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Learn More

Our Blog

See the #BeBetter team in action as we share heartwarming stories of our social impact initiatives.

In The News

We’re proud to share the news of our various community commitments in action.


Branded Group’s CEO is an industry thought leader, contributing to many publications.

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