The BeBetter Culture

We strive to be a good corporate citizen and believe that our efforts will have a positive impact on those we serve. By working together, we can make a lasting difference in our communities and our world.

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Our Vision and Values

Branded Group’s philosophy for delivering on our vision is simple – Be Better! We accomplish this with a clear set of core values that help us deliver on our #BeBetter Experience.

Build a conscious business to inspire future humanitarian leaders.

We train our employees to become better leaders at work and in the community.

We treat our customers better by offering an unprecedented customer experience.

We value our vendors, treating them fairly and with respect.

At Branded Group, we are committed to making a difference in the communities where we work and live. Our teams regularly volunteer with non-profit organizations, aligned with our goal to #BeBetter.

We always strive to be better together!

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Being Better

The BeBetter Awards program rewards team members who integrate the company’s core values into their daily lives. As each of our core values is demonstrated, a personalized tool belt is filled with a new tool. Once the tool belt is filled, the team member’s accomplishments are celebrated!

Portriat of Liz Stacey

I felt excited, accomplished, and full of pride because I was the first team member to complete the Branded Group tool belt. I was also humbled through my volunteering efforts and felt that I was doing something for the greater good. Working to earn all the tools in the tool belt helped me to embrace the #BeBetter philosophy, be a better person, and give back to the community. Seeing the completed tool belt at my desk reminds me to do more for our community!

Liz Stacy

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Moving Forward. Giving Back.

Branded Group’s community commitment is in lock step with our vision to build a conscious business that inspires future humanitarian leaders. Our social impact initiatives focus on providing food and housing to local families and helping to create a sustainable environment.

Since 2014, our team has volunteered hundreds of hours with Habitat for Humanity of Orange County, CA and Suffolk County, NY, as well as Second Harvest Food Bank of Orange County. We also participate in a number of seasonal food and goods drives that help to fulfill basic needs of our neighbors.

We love to take our giving on the road! At industry trade show events, we discuss our commitment to furthering the HVAC trade through the #BeBetter scholarship.

Orange County Coastkeeper

Second Harvest Food Bank of Orange County California

Habitat for Humanity of Orange County California

Children’s Bureau

Habitat for Humanity of Suffolk County

We have a genuine commitment to giving back to those most in need. If you’re interested in learning more, give us a shout at

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Day of Purpose

In support of our core value to #Be Altruistic, the Day of Purpose program provides each full-time Branded Group team member the opportunity to volunteer eight hours with a nonprofit organization of their choice.

Portrait of Andy Salcido

I am grateful to be able to help others, and happy to be a part of a company that motivates their team to give back. I look forward to doing more for those who have less.

Andrew Salcido

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BeBetter Blog

Our #BeBetter blog is home to industry thought leadership articles and best practices that help our clients deliver on their brand promises every day. Be sure to visit often!

Branded Group Completes Habitat for Humanity Bi-Coastal Build

Employees in Suffolk County, NY and Orange County, CA Participate in Projects for Families of Veterans
Branded Group employees on the east and west coasts recently participated in the company…


PRSM Beach Clean-up

Members of the #BeBetter team recently sponsored and participated in the PRSM Beach Clean-up and Brunch event. This was a purposeful networking event that resulted in a clean beach…


Tyra Kinnan is First Team Member to Complete Branded Group Day of Purpose

Branded Group’s Tyra Kinnan recently completed her Day of Purpose with our valued non-profit partner, Habitat for Humanity of Orange County. Tyra utilized her skills to complete work…


Branded Group‘s Social Impact Program Benefits Habitat for Humanity

One-for-One Program Results in 250 Hour Commitment with Orange County Habitat
Branded Group Founder and CEO Michael Kurland recently announced the company will, this year, volunteer 250 hours…


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Join Our Social Circles

Follow us on social media to get an inside peek at our company culture. PAC-MAN anyone?

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BeBetter Gear & More!

By popular demand, our unique #BeBetter swag is now available for you! Select from a wide variety of apparel and accessories.

Shop Now

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Learn More

Our Blog

See the #BeBetter team in action as we share heartwarming stories of our social impact initiatives.

In The News

We’re proud to share the news of our various community commitments in action.


Branded Group’s CEO is an industry thought leader, contributing to many publications.

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