About Us
TRANSFORMING FACILITIES, EMPOWERING PEOPLE, AND SHAPING A BETTER WORLD
Take a look behind the #BeBetter curtain and see how we add purpose to everything we do.
Who is Branded Group?
Founded in 2014, Branded Group’s goal was simple: to be a better facilities management partner to our clients, to be a better employer, and to be a better business for our community.
Since then, we’ve grown from two to a team of over two-hundred people across 20 different states. Our personal touch services help over 17 industries manage repairs, ongoing services, construction, and major projects. What’s next? Deeper client relationships, a stronger foundation of systems and processes, and a continued dedication to building future humanitarians.
The Values We Live and Work By
Our vision is to build a conscious business to inspire future humanitarian leaders.
Be Dedicated
We demonstrate loyalty to colleagues and clients.
Be Altruistic
We always give freely for the betterment of society.
Be Honest
We’re true to ourselves and the organization.
Be Adaptable
We approach change with flexibility and open-mindedness.
Be Humble
We approach every situation knowing that there is always something new to learn.
Be Better
We strive to be better for ourselves, the company, the client, and the community.
Branded Group In a Nutshell
16,145+
U.S locations
Worked in 2022
61,512
Meals donated to Feeding America in 2022
The #BeBetter Culture
We strive to be good corporate citizens and believe that our efforts will have a positive impact on those we serve. By working together, we can make a lasting difference in our communities and our world.
Dedication to One-For-One
Your service calls matter. For every service call, we donate one meal through Feeding America. We donated 61,512 meals in 2022 alone.
Supporting The Community We Come From
We’ve dedicated 500 hours to building 13 homes with Habitat for Humanity, Orange County, picked up over 221 pounds of trash through beach cleanups, filled hundreds of backpacks with school supplies for elementary school students, and distributed 7,655 pounds of food to Second Harvest Food Bank of Orange County.
The #BeBetter Awards
We reward team members who integrate the company’s core value into their daily lives.
Day of Purpose
Our Day of Purpose program provides Branded group team members the opportunity to participate in a volunteer activity for a nonprofit organization of their choice.
We have a genuine commitment to giving back to those most in need. If you’re interested in learning more, give us a shout at BeBetter@Branded-Group.com.
The Backbone of Branded Group
Each member of our leadership team is guided by the #BeBetter philosophy and committed to demonstrating our core values every day.
Michael Kurland
CEO
As an author and award-winning CEO, Michael is committed to leading with purpose, giving back to his community, and championing a healthy lifestyle. Michael co-founded Branded Group in 2014 and has led its year-over-year exponential growth and cultural transformation. His clear vision to #BeBetter has resulted in thriving social impact programs, long-lasting client and partner relationships, and innovative facility management programs that drive client satisfaction. Learn more about his book, Broken to Better: 13 Ways Not to Fail at Leadership and Life, at michaelkurland.co.
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Jon Thomas
President
A change agent and admitted nerd, Jon thrives in the world of organizational structure and analytics. As President, Jon manages corporate operations, focusing on growth strategy, business intelligence, operational methods and procedures evolution, choice architecture, and organizational behavior. With a focus on fundamentals, logic, and strategy, Jon has impacted every segment of the organization, driving success and resulting in numerous national and regional accolades.
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Kiira Belonzi
VP of Business Development
Kiira’s passion for continuous professional development of the #BeBetter team has created engaged leaders committed to the organization’s success. A co-founder of Branded Group, Kiira has led the organization to significant account and revenue growth. Using her expertise in business development, facilities management, construction, and business operations, Kiira has created comprehensive educational programs, including management training to assist employees on a leadership career path.
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Andra Bereznay
Vice President of Construction
A client relationship trailblazer, Andra is dedicated to continuously exceeding expectations and helping Branded Group clients become rockstars in the industry. Andra oversees Branded Group’s growing construction department, leading the team to provide superior service and innovative solutions that ensure projects are completed on time and on budget. Andra utilizes her extensive experience in the construction and facility industries to help Branded Group’s clients deliver on their brand promises every day.
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Melissa Risdall
Vice President of Service Operations
Along with an extensive management resume, Melissa brings over two decades of facilities management expertise to Branded Group. She’s fueled by BG’s care and culture, where leadership values every individual. Always supportive, Melissa’s own dynamic leadership ensures every one of her team members is continuously growing, both personally and professionally. Melissa’s goals are to provide excellent customer service while improving processes and productivity—ultimately delivering a “WOW” experience for anyone who engages with Branded Group.
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Dawn Railey
Executive Director of HR
Dawn is the strategic force behind the human resources department. With an impressive combination of both HR and facilities management experience, she leads with a perfect blend of employee care and industry know-how. Dawn is an advocate for continuous learning, fairness, and equality, and she enjoys cultivating an environment where team members feel valued. Her proudest accomplishments are small daily victories—helping a team member or coaching a leader to make their days a little easier. She’s driven to create positive experiences, ensuring every interaction with Branded Group is exceptional.
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Jenna Dominguez
Director of Sales
Jenna is a sales veteran, driving new client acquisition and nurturing Branded Group’s existing client relationships. She thrives in our dynamic environment and measures success by quality sales and strong client partnerships. She’s a recognized trailblazer, earning RFMA’s Shooting Star of the Year, the co-chair of the Young Professionals Committee at ConnexFM, and a nominee for ConnexFM’s Young Professional of the Year. Yet, Jenna’s most proud of her rise from admin to director while becoming a mom.
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Michelle Gonzalez
IT Director
Michelle is the behind-the-scenes force behind our technology systems, constantly ensuring top-notch system efficiency. An advocate for lifelong learning, Michelle cherishes Branded Group’s nurturing culture that feels like family. She contributes tirelessly to our company’s continual growth and persistently seeks to heighten efficiency and security. Her impressive achievements, including a Full Stack Web Development certification and Connex FM Champion recognition, embodies her commitment to the #BeBetter spirit.
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Partners in Facilities Management
We believe in the power of communities, which is why we play active roles in associations dedicated to the advancement of the facilities management industry.
Awards
We’re proud to share the recognition we’ve received for employee engagement and retention, client service, and community involvement.
Start Your #BeBetter Career
Interested in becoming a #BeBetter team member? Contact us today to learn more about our career opportunities!
See What We’re up to on Social
Branded Group3 months ago🚨Attention RFMA 2025 Attendees: Free puppies at booth 217!🚨
Just kidding... but we will be hosting puppy playtime on the show floor during exhibiting hours 🐾🐶. Come stop by for some fun and hear from Jenna Dominguez, Kristina Cuenca, and Krystal Vasquez, ProFM, CRFP about what we at Branded Group have been cooking up in the restaurant facilities world. Hope to see you there!
#RFMA2025 #Booth217 #FacilitiesManagement Branded Group3 months agoThis past Wednesday, we gathered for our monthly in-office day, sponsored by our valued partner
@911restoration
Their presentation shed light on how restoration services can be a game-changer in minimizing downtime and maintaining seamless operations in client spaces. Add in a delicious lunch, and it made for a great day for the whole team! 🙌
Thank you, 911 Restoration, for sharing your expertise and partnering with us to deliver the best for our clients. We’re grateful for collaborations and partnerships that help us raise the bar every day💪
#FacilitiesManagement #RestorationExperts #Collaboration #GrowthMindset #BeBetter Branded Group3 months agoThe devastating wildfires sweeping through Southern California have destroyed thousands of homes and displaced countless residents. Experts predict these fires could become the costliest wildfire disaster in American history, and the need for help is urgent.
We at Branded Group are committed to supporting our community during this challenging time.
We are collecting new and gently used items to help those in need, including:
🧥 Jackets, shoes, jeans, and other clothing
🛏 Blankets and home goods
We’re also supporting Pasadena Humane, which has taken in hundreds of evacuated animals and is treating injuries caused by the fires. Their most-needed items include:
🐾 Towels (gently used or new)
🐾 Dry and wet cat food
🐾 Cat litter
🐾 Cat and dog toys
🐾 Treats for dogs and cats
🐾 Dog beds
📍 Donations can be dropped off or delivered to our Anaheim office next week. For coordination, please contact Service Operations Manager Jamie Lindsey.
Let’s come together as a community to provide relief for those impacted by these fires. Partners, clients, and friends—we invite you to join us in this important effort.
❤️ Every donation makes a difference. Thank you for your compassion and support.
#BeBetter #CommunitySupport #FireRelief #SoCalStrong #WildfireRelief 
