About Us
TRANSFORMING FACILITIES, EMPOWERING PEOPLE, AND SHAPING A BETTER WORLD
Take a look behind the #BeBetter curtain and see how we add purpose to everything we do.
Who is Branded Group?
Founded in 2014, Branded Group’s goal was simple: to be a better facilities management partner to our clients, to be a better employer, and to be a better business for our community.
Since then, we’ve grown from two to a team of over two-hundred people across 20 different states. Our personal touch services help over 17 industries manage repairs, ongoing services, construction, and major projects. What’s next? Deeper client relationships, a stronger foundation of systems and processes, and a continued dedication to building future humanitarians.
The Values We Live and Work By
Our vision is to build a conscious business to inspire future humanitarian leaders.
Be Dedicated
We demonstrate loyalty to colleagues and clients.
Be Altruistic
We always give freely for the betterment of society.
Be Honest
We’re true to ourselves and the organization.
Be Adaptable
We approach change with flexibility and open-mindedness.
Be Humble
We approach every situation knowing that there is always something new to learn.
Be Better
We strive to be better for ourselves, the company, the client, and the community.
Branded Group In a Nutshell
16,145+
U.S locations
Worked in 2022
61,512
Meals donated to Feeding America in 2022
The #BeBetter Culture
We strive to be good corporate citizens and believe that our efforts will have a positive impact on those we serve. By working together, we can make a lasting difference in our communities and our world.
Dedication to One-For-One
Your service calls matter. For every service call, we donate one meal through Feeding America. We donated 61,512 meals in 2022 alone.
Supporting The Community We Come From
We’ve dedicated 500 hours to building 13 homes with Habitat for Humanity, Orange County, picked up over 221 pounds of trash through beach cleanups, filled hundreds of backpacks with school supplies for elementary school students, and distributed 7,655 pounds of food to Second Harvest Food Bank of Orange County.
The #BeBetter Awards
We reward team members who integrate the company’s core value into their daily lives.
Day of Purpose
Our Day of Purpose program provides Branded group team members the opportunity to participate in a volunteer activity for a nonprofit organization of their choice.
We have a genuine commitment to giving back to those most in need. If you’re interested in learning more, give us a shout at BeBetter@Branded-Group.com.
The Backbone of Branded Group
Each member of our leadership team is guided by the #BeBetter philosophy and committed to demonstrating our core values every day.
Michael Kurland
CEO
As an author and award-winning CEO, Michael is committed to leading with purpose, giving back to his community, and championing a healthy lifestyle. Michael co-founded Branded Group in 2014 and has led its year-over-year exponential growth and cultural transformation. His clear vision to #BeBetter has resulted in thriving social impact programs, long-lasting client and partner relationships, and innovative facility management programs that drive client satisfaction. Learn more about his book, Broken to Better: 13 Ways Not to Fail at Leadership and Life, at michaelkurland.co.
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Jon Thomas
President
A change agent and admitted nerd, Jon thrives in the world of organizational structure and analytics. As President, Jon manages corporate operations, focusing on growth strategy, business intelligence, operational methods and procedures evolution, choice architecture, and organizational behavior. With a focus on fundamentals, logic, and strategy, Jon has impacted every segment of the organization, driving success and resulting in numerous national and regional accolades.
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Kiira Belonzi
VP of Business Development
Kiira’s passion for continuous professional development of the #BeBetter team has created engaged leaders committed to the organization’s success. A co-founder of Branded Group, Kiira has led the organization to significant account and revenue growth. Using her expertise in business development, facilities management, construction, and business operations, Kiira has created comprehensive educational programs, including management training to assist employees on a leadership career path.
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Andra Bereznay
Vice President of Construction
A client relationship trailblazer, Andra is dedicated to continuously exceeding expectations and helping Branded Group clients become rockstars in the industry. Andra oversees Branded Group’s growing construction department, leading the team to provide superior service and innovative solutions that ensure projects are completed on time and on budget. Andra utilizes her extensive experience in the construction and facility industries to help Branded Group’s clients deliver on their brand promises every day.
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Melissa Risdall
Vice President of Service Operations
Along with an extensive management resume, Melissa brings over two decades of facilities management expertise to Branded Group. She’s fueled by BG’s care and culture, where leadership values every individual. Always supportive, Melissa’s own dynamic leadership ensures every one of her team members is continuously growing, both personally and professionally. Melissa’s goals are to provide excellent customer service while improving processes and productivity—ultimately delivering a “WOW” experience for anyone who engages with Branded Group.
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Jonny Rosero
Executive Business Analyst
With his passion for data analytics, Jonny strives to improve Branded Group’s business performance through continuous process optimization. Jonny analyzes and identifies improvements to critical KPIs, ensuring all departmental functions are performing within target operating and financial metrics. He has streamlined accounting processes, created an industry-leading preferred vendor program, and enhanced client and vendor reporting—constantly refining and improving Branded Group operations.
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Dawn Railey
Executive Director of HR
Dawn is the strategic force behind the human resources department. With an impressive combination of both HR and facilities management experience, she leads with a perfect blend of employee care and industry know-how. Dawn is an advocate for continuous learning, fairness, and equality, and she enjoys cultivating an environment where team members feel valued. Her proudest accomplishments are small daily victories—helping a team member or coaching a leader to make their days a little easier. She’s driven to create positive experiences, ensuring every interaction with Branded Group is exceptional.
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Craig Railey
Director of Risk Management
Equipped with a wealth of experience in insurance and risk management, Craig adeptly spearheads Branded Group’s comprehensive risk management program. Passionate about communication, fairness, and striving to #BeBetter, Craig steers the organization’s risk programs toward enhancing safety, security, and financial success. His greatest accomplishment is empowering coworkers through complex insurance processes and fostering their growth. His goal for Branded Group? To instill a sense of collaboration and fairness in every interaction.
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Jenna Dominguez
Director of Sales
Jenna is a sales veteran, driving new client acquisition and nurturing Branded Group’s existing client relationships. She thrives in our dynamic environment and measures success by quality sales and strong client partnerships. She’s a recognized trailblazer, earning RFMA’s Shooting Star of the Year, the co-chair of the Young Professionals Committee at ConnexFM, and a nominee for ConnexFM’s Young Professional of the Year. Yet, Jenna’s most proud of her rise from admin to director while becoming a mom.
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Michelle Gonzalez
IT Manager
Michelle is the behind-the-scenes force behind our technology systems, constantly ensuring top-notch system efficiency. An advocate for lifelong learning, Michelle cherishes Branded Group’s nurturing culture that feels like family. She contributes tirelessly to our company’s continual growth and persistently seeks to heighten efficiency and security. Her impressive achievements, including a Full Stack Web Development certification and Connex FM Champion recognition, embodies her commitment to the #BeBetter spirit.
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Partners in Facilities Management
We believe in the power of communities, which is why we play active roles in associations dedicated to the advancement of the facilities management industry.
Awards
We’re proud to share the recognition we’ve received for employee engagement and retention, client service, and community involvement.
Start Your #BeBetter Career
Interested in becoming a #BeBetter team member? Contact us today to learn more about our career opportunities!
See What We’re up to on Social
Branded Group1 month agoMother Teresa said it best: “Help one person at a time, and always start with the person nearest to you.” 💚
As the International Day of Charity approaches, we’re reminded of the power of small acts of kindness. The BG Team is committed to living our
#BeBetter promise. In honor of this day, we invite you to take action—volunteer, donate, or simply spread kindness. We encourage you to check out
@ThePriorityCenter’s upcoming opportunities and get involved!
Together, we can make a difference.🌍
#InternationalDayofCharity #HabitatForHumanity #Community #GivingBack Branded Group1 month ago🚨 Mark Your Calendar! Our Vendor Summit is on September 18th! 🌟
Join us for free presentations or upgrade to our sponsorship package with lunch, networking, and more. Spots are limited—register in advance with our Vendor Relations team!
We can't wait to see you there!
#VendorSummit #BeBetter #Networking #FacilitiesManagement Branded Group1 month ago🐾 Happy National Dog Day! 🐾
We're so proud to be known as "The Puppy People" at tradeshows, thanks to our amazing work with local shelters across the country. Nothing brings us more joy than helping these sweet pups find their forever homes. 🐶❤️
Remember, adopt don’t shop! Let’s keep being better, one day at a time.
#NationalDogDay #AdoptDontShop #PuppyLove #BeBetter
