January 10, 2022

4 Ways to Extend the Life of Your Commercial Outdoor Signage

Commercial outdoor signage is one of the best ways to draw attention to your business. It gives your company a professional, polished touch and can pay dividends. However, outdoor signage can also be a big investment. 

Additionally, you probably spent a considerable amount of time selecting or designing your sign. So you want to take good care of this asset. Read on to learn four ways to extend the life of your commercial outdoor signage.

Clean All Electrical Signage

If your commercial outdoor signage has electrical components, keeping the sign and surrounding areas clean is critical. Your sign will be exposed to the elements 24/7, so it can easily accumulate debris. 

Excess leaves, moss, trash, or anything else flying around can get trapped, build up, and start to weigh down your sign. Excess debris will also wear away at the finish of your sign fairly quickly. 

Even if your sign is free of visible debris, you’ll want to make a habit of cleaning it occasionally. In most climates, moisture can build up on the sign and cause mold growth. Mold and electronic signs do not mix, so you want to avoid them at all costs.

Place Shade Over the Commercial Outdoor Signage

Protecting your commercial outdoor signage from the sun is one of the best things you can do to make sure it stays in working order. No matter what climate you live in, the rays of the sun can take a toll on your sign. While signs are made of durable materials and can withstand exposure to the sun, there’s no doubt that constant sun exposure will shave years of life off of your sign.

Not only does the sun eat away at the finish of the sign, but it can cause accelerated wear and tear on the components, significantly shortening the life of your sign. Putting up a shade won’t prevent customers from seeing your sign, but it will provide critical protection.

Replace Broken or Lost Lettering

It can be tempting to delay repairing broken or lost lettering on your commercial outdoor signage. After all, a broken letter may not even be noticeable to customers. However, it should be a priority as proper car and prompt repairs can extend the life of your sign. 

Lost or broken lettering makes your sign look bad and can also leave parts of your sign vulnerable and exposed. Signs work best when there are no missing or broken parts, so seek the appropriate repairs in a timely manner.

Regularly Inspect All Commercial Signage

Commercial outdoor signage can be easy to set and forget. It’s not uncommon for business owners to install a sign and then leave it for years without inspecting it. However, keeping an eye on your signage is one of the most effective ways to extend the life of any sign.

Even if your sign appears to be in good condition when you see it from the road or sidewalk, there could be issues not immediately noticeable. It is important to inspect your sign to avoid unplanned repairs. 

One of the most important things to inspect when looking at your signage is how well it is attached to its fixture. When a sign is in danger of falling, it is often not obvious unless you inspect it up close. Taking a few minutes to inspect your sign can prevent it from falling and extend the overall life.

This Is a Sign: Take Care of Yours!

Remember, your commercial outdoor signage is a lasting symbol of your brand’s commitment to customers. Regular maintenance, cleaning, shade provision, and prompt repairs can significantly extend its lifespan. Branded Group is ready to help you find comprehensive facility management services that include signage maintenance and much more.

Let us help you maximize the impact of your brand’s visual identity and ensure it shines brightly for years to come. Schedule a consultation today to learn more about our facility management services!

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