October 6, 2017

How Branded Group Rebuilt Its Purpose from the Ground Up

What comes to mind when you think of a company’s mission? For some, it’s what gets them up in the morning. For others, it’s simply scripted words on the wall of their company’s entryway or a colorful screensaver.

At Branded Group, we were ready to amplify our purpose, which is why as a team, we took the process of redefining our mission statement and exploring our company culture. Everyone on the BeBetter team was involved and engaged in the process, and we all continue to be accountable for delivering on our #BeBetter promise.

My recent article in Forbes describes the process we participated in, but more importantly, it includes four key principles to rebuilding a culture from the ground up. These principles combined with an engaged team are the winning combination for your company’s continued success.

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